# How to be visible on a specific platform?

Different AI platforms source and prioritise content differently. To maximise your chance of being cited, match your strategy to how each platform works.

#### ChatGPT (OpenAI / Bing)

**How it sources**

ChatGPT answers draw from:

1. Pre-trained model knowledge (from its training corpus)
2. Live web search via Bing (when browsing mode is enabled)\
   \
   Thus, having content in Bing’s index is crucial.

**How to optimise**

* Allow GPTBot to crawl your site so your content may feed future model updates.<br>
* Submit your site to Bing Webmaster Tools and use IndexNow to notify Bing of content changes.<br>
* Optimise with Bing-friendly SEO: clear keyword usage, structured content, and quality backlinks.<br>
* Write short, factual sentences that can be quoted directly.<br>
* Earn mentions from Wikipedia or authoritative domains (ChatGPT often cites Wikipedia heavily).

#### Perplexity

**How it sources**

Perplexity operates as an answer engine: for each user query it conducts live web searches and then cites a small set (e.g. 3–4) of relevant sources.\
It combines both authoritative domains and community content (reddit, etc.).

**How to optimise**

* Rank well on Google and Bing, since Perplexity draws from those indexes.<br>
* Use question-based headings and give direct answers.<br>
* Keep pages visibly dated and updated.<br>
* Engage in forums like Reddit or Quora, linking to your content - Perplexity strongly references community content.<br>
* Use schema (FAQPage, Article) to clarify structure.

#### Gemini (Google)

**How it sources**

Gemini (Google’s AI) relies heavily on Google’s search index and uses top-ranking pages, structured data, and ecosystem signals to generate answers.

**How to optimise**

* Make sure all your pages are indexed in Google Search:<br>
* Submit your XML sitemap in Google Search Console.<br>
* Use the “URL Inspection → Request Indexing” tool for new or updated pages.<br>
* Check “Coverage” reports to confirm indexing status and fix errors.<br>
* Apply traditional SEO best practices: high-quality content, relevance, backlinks, E-E-A-T (experience, expertise, authority, trust).<br>
* Optimize for featured snippets and FAQ / “People Also Ask” blocks — these often feed into AI overviews.<br>
* Use FAQPage, HowTo, Organization schema, and aim for inclusion into the Knowledge Graph (via schema sameAs, Wikidata, linked entities).<br>
* Maintain a consistent brand presence across Google’s ecosystem (YouTube, Google Business Profile, etc.) to reinforce trust.